How to use Instagram Reels for Business
Move over, TikTok! Say hello to Instagram Reels and increase your traffic and conversions for your business by multiple folds!
Launched on August 5th, Reels is a fresh way for users to create, edit, and share 15-second videos set to music and effects straight out of your Instagram Stories. Just record a video on the spot, add music and effects, and you are all set!
How does this affect your digital marketing game?
Worldwide, Instagram has over 1 million active users per month. Coupled with not having to download any other app to create and share content, Reels might be the one to topple current short-form content king TikTok right out of its throne.
Not convinced yet? Here are 4 ways Instagram Reels can help boost your business’ marketing strategy.
Authentic Content
There is still no better alternative to organic traffic. The easiest way to achieve the numbers that you want is to post authentic and educational content that connects you with your audience.
Build genuine relationships with your potential customers by showing the more human, less business side of your brand. Use Instagram Reel’s array of special effects to highlight the things that you enjoy the most, and target your market with it.
Educational Content
For users to gravitate to your content, aside from entertaining, you must also provide value for your viewers. Give them something good to take away from everything you share.
For example, you can post useful little snippets related to your business. If you have a photography business: 5 tips on how to always get the best shots. A restaurant? Your top 3 favorite recipes. The possibilities abound. Users are drawn to things they feel they might be able to go full-on DIY mode on. Take advantage of that and use Reels to regularly upload useful content and watch the ripple effect as people visit and reshare your posts repeatedly.
Product Reviews and Case Studies
Thanks to Reels, businesses now have a new option to drive awareness and sales from the IG platform.
Showcase your products and services by posting quick and eye-catching product reviews and case studies. The Reels Explore Page can help you by pushing your content out to users who don’t follow you yet - YES!
Repurpose your existing business page reviews and recommendations into Reels-friendly posts and help visual-learners understand what your biz is all about.
Fun and entertaining
Like any other digital marketing strategy, the key is to keep trying every available feature until you find out what works best. Keep yourself updated as the trends change. Play around with features such as the countdown timer, AR effects, the convenient align tool, and music.
That’s not all, though. The key is also to have fun. Instagram Reels is at its infancy stage, and it has so much potential that you can explore. When you enjoy what you’re doing, it translates to your content, appealing to viewers at a primal level. Find the balance for both, and you might find your results exceed your expectations.
