5 Effective Ways to Use Social Media in Your Holiday Marketing
58% of shoppers use social media for Holiday Shopping ideas.
How can you stand out when feeds on social media are busiest?
Here are seven Holiday social media marketing strategies to promote your brand:
1. Plan ahead
Pre-Holiday social media marketing has two benefits. It's popular and it's helpful.
Social media feeds will grow busy as the big day approaches.
So don't wait!
2. Create a feeling of urgency
Black Friday and Cyber Monday are all about FOMO, so make it evident in your marketing.
You may build a sense of urgency by utilizing one or more – or all three – of the following techniques:
Express scarcity
Using the term "while supplies last' works. However, if you use this method too frequently, it will lose its effectiveness over time (we all know big-box stores have plenty of supplies). Try to go a step further by making Black Friday your sole sale of the year.
Set a deadline
Black Friday, Cyber Monday, and other holidays provide limited-time deals.
Reminding shoppers works. Terms such as Hurry, Last Chance, or Before it's Gone may help sell products.
Discount
Freebies, loyalty incentives, discounts, or bonuses can help you finish the sale.
Gifts tied to minimum purchases improve sales. Free shipping on $50+. More spending can lead to higher discounts.
3. Have a giveaway
To spread holiday cheer, nothing beats a giveaway. After all, the season is about giving!
Giveaways may please existing customers and attract new ones. If you can motivate your loyal fans and brand supporters to share, you'll boost engagement.
4. Use hashtags and keywords
You use hashtags on social media, right? They're especially important during holidays.
Hashtags and keywords group related posts by topic. Include them in holiday-themed posts to help buyers locate your offer and brand.
For example, #blackfridaydeals is a popular hashtag for people looking for deals on Instagram.
5. Encourage customer return
Holiday sales may be thought of as a marketing entry point.
Beyond Black Friday and Cyber Monday, adding discounts might keep shoppers interested. When buying shoes, customers get discounted socks.
To build long-term customer relationships:
• Use Instagram Direct to thank new customers.
• Ask them to follow your social media if they haven't.
• Encourage them to inform their friends and family about it. Offer a discount coupon for a Facebook review.
Small businesses can find the holidays stressful. Your customers are busier online than ever, so getting their attention is tricky.
Prepare ahead, build interest, and use hashtags and urgency techniques.
Measure your outputs so you can alter and improve what's working and what's not.
