Losing Followers on Instagram?
Is there anything more frightening than accessing Instagram and discovering one of your pages has LESS followers? This nightmare is common, so don't worry. All brands and creators agree that their Instagram followers have been decreasing recently.
Instead of planning your big exit from Instagram, use the fact that your number of followers is going down as a sign that it's time to try something new. Keep reading for our best tips on how to grow your Instagram audience and get more people to follow you.
But first, why is this happening?
Video content is taking over
Instagram is evolving
A huge IG migration is happening
While it seems more difficult these days to build an engaged Instagram following, it's nothing a few little changes to your social media approach can't remedy!
Track Your Metrics
Often, the answers to what our audience wants to see may be found right in our insights. Assess your analytics and enter them in a spreadsheet on a weekly basis to keep track of what works and what doesn't.
Do you find that funny and informative Reels are increasing your engagement? Go all out for them! Continue doing this, and you'll have a better idea of what type of material you need to develop to keep your audience and the algorithm pleased.
Expand the Size of Your Static Posts
Instagram static posts are still okay! Currently, carousel posts fare better compared to single-image postings. Also, carousel posts are often shared, which is a great way to get your brand in front of new people who might become followers.
Newsfeed reels are 1080 by 1350 pixels. Make static postings 1080 px by 1350 px to avoid being missed in feeds.
Post Videos Consistently
If content is king, video is queen! There's no doubt that video is the most popular thing on social media right now, and that's not likely to change soon. Focus on making a good mix of videos that follow trends and videos that are unique to your brand, like a series of signature videos.
Collaborate more and better
Instagram provides a plethora of useful tools that make it simple to interact with others. Focus on adding more collaborations to your content because they're a great way to get your brand in front of new people from a reliable and trusted source. You can do this by co-hosting Instagram Lives with other creators or brands whose audiences are similar to yours or by making a post with another user that will be shared to the feeds of both of your audiences.
The only constant in social media is change. Don't take it to heart. Instead, take it as a sign that you need to change your strategy and rely on your data to help you figure out what your audience wants to see from you.
