5 Instagram Trends You Should Know In 2023
5 INSTAGRAM TRENDS YOU SHOULD KNOW IN 2023
Get ready because a lot will happen on Instagram over the next 12 months.
Creator-inspired content will affect how we post; vintage-style features are coming back, and there will be more boosted content.
And that's only the beginning.
Want to stay ahead of the game? Keep reading for 5 Instagram marketing trends to watch in 2023.
Trend #1: Reels will be a priority
Since Instagram CEO Adam Mosseri said that all video uploads would become Reels, the platform has emphasized the format even more.
Reels are a significant discovery and engagement "hack," so this is not surprising. With heavy competition from TikTok and YouTube, we anticipate the platform to emphasize Reels in the next year.
If you want to start using Instagram short-form videos, 2023 is the year.
Trend #2: Old-School Features
Have you ever yearned for a throwback to the days?
Well, Instagram 2022 brought back a lot of old features, including "Notes" (from MSN), "music in feed" (from MySpace), and "Group Profiles" (from Facebook).
Which can only mean one thing: pictures are making a return. You read it correctly.
While there is little doubt that the platform will continue to emphasize Reels, we see a greater mix of pictures in the future.
Trend #3: Creator-inspired Content
No one does it better than creators when it comes to content ideation.
They've established highly engaged communities that interact with their posts, click on their links, and support their businesses (hello, the growth of creator-founded businesses!). In other words, they are Instagram trendsetters.
Brands notice. They are quickly changing their content to include how creators film and edit their clips.
Brands and businesses should watch the creator community. And creators? Continue to set the pace.
Trend #4: Brand Partnerships and Affiliate Marketing
In 2023, money will be the driving factor.
We expect Instagram will increase monetary incentives for creators to monetize their work.
Collabs, the Creator Marketplace, and affiliate features will make the app's brand collaborations and affiliate marketing simpler.
Instagram must become the go-to platform for creators to interact with businesses, showcase things they love, and earn a percentage on purchases.
In 2023, Instagram will roll out new features to boost the creator economy.
Trend #5: UGC Creators Rise Up
UGC creators are becoming more prevalent.
Over 52,000 (and counting) posts on Instagram use the hashtag #ugccreator.
Why? Because in the past, user-generated content (UGC) was made naturally by a brand's followers, but a UGC creator makes content that looks like UGC but has been paid for.
In 2023, we're betting businesses will pay for more "genuine" content to promote sales and traffic.
What's the main point here? It's crucial to adapt your Instagram approach as the platform develops.
You'll need to roll up your sleeves, put yourself in the spotlight, and show off your unique personality if you want to be successful on Instagram in 2023.
The more engaging, relevant, and personalized your content is, the better.
