How To Get That Blue Checkmark on IG
Having that blue verified badge next to your username in IG has become a big deal over the years. Also known as the IG verified sticker, the blue checkmark means that your account has been vetted and confirmed that you are who you say you are. This is very common to see on celebrities, public figures and company accounts. This has become a status symbol. So let’s talk about what you need to know about this blue checkmark on Instagram, what it is, the benefits of applying for one and what you can do to get it.
What exactly is verification and why is it important?
According to Instagram, “verification is a way for people to know that the notable accounts they are following or searching for are exactly who they say they are. It’s a way for people to know which accounts are authentic and notable.”
The confusion to many people is about the purpose of verification and if verified accounts are treated differently on IG and FB platform. What you need to know is that verification badges are not treated as an endorsement from Instagram and it is not considered a symbol of importance. Having a verified account helps ensures and boosts confidence of your followers that they are dealing with authentic brands and real people they want to follow – it helps decrease the likelihood of being impersonated.
How to get verified:
Make sure to read and follow Instagram’s Terms of Use and Community Guidelines first. You may start the application process directly in the app, and in addition they will require the following things:
· Your account must represent a real person, registered business or entity.
· Your account must be the unique presence of the person or business it represents. Notable entities (for example pets or publications) are also eligible.
· Only one account per person or business may be verified, with exceptions for language-specific accounts.
· Your account must be public and have a bio, profile photo, and at least one post.
· Your account must represent a well-known, highly searched-for person, brand or entity.
Instagram has made it clear that when it comes to getting verified, they ensure impartiality in the verification application process by relying on sources such as credible press coverage and examining the applicant’s cultural impact. For example: are you a big part of the community you represent? Have you recently gone viral?
Instagram also does not allow transfers of verification badge to another account. If they detect that verification was acquired in a malicious way such as from individuals selling verified accounts to others, IG has committed to take action. IG conducts regular sweeps on and off the platform to find and remove malicious actors from Instagram. Providing false information may lead to deletion of your account.
If you are interested in getting that blue checkmark next to your username, make sure you have completed your bio. Instagram will look at this so make sure your account is a complete profile. It also helps that you update your other social media profiles to increase your visibility, as Instagram verifies accounts that are featured in multiple news sources. Commit to posting regularly to show you have an active account and increase engagement. This shows your followers are involved and like your content.
Time to go start building a great internet presence now!
