The Best Time to Post on Instagram in 2022, According to 35 Million Posts

When is the best time to post on Instagram? 

Even if you've been on Instagram for a long time and have a sizable following and community, you might  be thinking, "When is the best time to post on Instagram?" Of course, if you've worked in social  media marketing for any length of time, you know how difficult it is to locate the ideal time to post  content. To be sure, there are a plethora of statistics accessible for just about any social media network  you can think of, but patterns shift on a daily basis. 

Plus, just because a given content style gets a lot of likes, shares, and comments on a specific day  of the week at a specific hour doesn't guarantee that every post you upload will go viral. 

According to 35 Million Posts that were analyzed: 

The best time to post on Instagram (in local time) is 6AM. 

The best days to post on Instagram are Saturday and Sunday – with the highest average engagement occurring for posts published on Sunday at 6AM.

On the flipside, posts published on Wednesday between 10AM – 4PM and Thursday 9PM – 11PM receive the lowest engagement rates on average, making them the worst days to post on Instagram.

The Best Time to Post on Instagram Each Day:

The best times to post on Instagram per day, according to 35M global Instagram posts, are:

• Monday: 5AM

• Tuesday: 6AM

• Wednesday: 6AM

• Thursday: 5AM

• Friday: 6AM

• Saturday: 6AM

• Sunday: 6AM

The Worst Time to Post on Instagram Each Day:

The worst times to post on Instagram per day, according to 35M global Instagram posts, are:

• Monday: 2PM

• Tuesday: 1PM

• Wednesday: 10AM

• Thursday: 11PM

• Friday: 9AM

• Saturday: 8PM

• Sunday: 4PM

The Best Time to Post on Instagram by Location:

Another factor that can have an impact on the average best time to post on Instagram is location.

Different regions have different audience behaviors, and can be heavily impacted by time zone overlaps.

For example, New York is 3 hours ahead of California — but accounts based in New York will likely still have followers spread across both regions.

Here are the best times to post in local times across different time zones:

• US and Canada (Western): 12AM-6AM

• US and Canada (Central): 6AM-8AM

• US and Canada (Eastern): 4AM-9AM

• South America: 4AM

• UK: 4AM-6AM

• Europe (Western): 6-8PM

• Europe (Eastern): 5AM-7AM

• Africa: 6AM

• South Asia and Middle East: 3AM

• East Asia and Southeast Asia: 11PM-4AM

• Australasia: 11PM – 2AM