6 Instagram Marketing Trends You Need to Know in 2022
It's critical to keep up with the current Instagram marketing trends if you use Instagram for marketing or are contemplating it. Instagram has over 1 billion monthly active users, with 500 million of them checking it every day. Furthermore, 90% of Instagram users follow a business on the network. It's easy to get lost in the shuffle with such a vast user base. You can construct a successful Instagram marketing plan and high-quality content that gets your followers excited by concentrating on the Instagram marketing trends we've highlighted here. Let's take a look at 6 Instagram marketing trends that you need to know in 2022!
1. The Introduction of Chronological and Suggested Content Feeds
Instagram has delivered on its promise to bring back the chronological feed, which it made last month - yay! Instagram CEO Adam Mosseri said that the network is making major changes to the main feed experience, allowing users to choose from three different feeds. Favorites and Following are two new options that organize information chronologically, while a third "home" option provides the current algorithmically sorted feed.
The non-chronological home feed, according to Mosseri, will offer "more and more recommendations over time," serving as a discovery hub rather than a way to stay up with content from individuals you already follow. Favorites will finally allow everyone using the app to stay on top of all updates from a select group of friends. However, under the Following view, users may still see posts from everyone they follow.
2. Video Formats Will Merge
With the merger of its long-form IGTV product into a more general 'Instagram Video' format, Instagram has made it official, signaling the end of discrete IGTV branding - and, perhaps, a more simplified Instagram experience.
The new video tab, denoted by a play button icon, will now display all of your uploaded films in one place, as shown here. Viewers will be able to tap anywhere on the video to enter full-screen mode, and users will be able to keep scrolling "to discover additional video content from artists that may interest them" as a result of the merger of IGTV and normal Instagram video.
3. Creator-led Commerce Will Change the Way We Shop
Good news for creators! Instagram is launching a native affiliate program, which means creators will soon be able to earn commissions on transactions made through the app. Instagram Checkout, Instagram's in-app payment feature, will be the sole way for creators to use the affiliate tool for products that are accessible to buy. Not only does this give artists and influencers new options to make money on Instagram, but it also means that brands may benefit from a revenue-based type of influencer marketing. The more you put in, the more you'll get out, as with any affiliate marketing. The more frequently you advertise affiliate products on your channel, the more likely your community will buy from you.
The specifics of Instagram's affiliate payout plan have yet to be revealed, although it normally varies from 5 to 25% of the final sale value, depending on the product category. Similarly, the duration of the end-to-end payment process is uncertain. In terms of disclosure, all posts that contain affiliate links to brand products will have a label above them. For the time being, Instagram's affiliate tool will only be available to a select group of marketers and content providers.
4. The Rise of Brand Personalities
Gone are the days when Instagram was only used to share photographs that were attractive to the eye. The app now houses something even more significant: community and conversation. Instagram, in other words, is bringing the "social" back to social media. So, how does this affect brands and creators? In a nutshell, it indicates it's time to show off your own self. Whether it's showing up on Instagram Stories, adding personality to your Instagram posts, or being creative on camera for Instagram Reels, it's all part of the package.
5. Video Memes Will Reign Supreme
Memes will always be a certain way to make money, but in 2022, video memes will be the way to go on Instagram. Video memes are similar to static memes in that they feature something abstract, humorous, or charming mixed with a relatable message, but they are presented in a more dynamic and entertaining way. "With the style of video memes, jokes may go a little deeper and more story can be communicated." As Instagram prioritizes short-form videos over all other formats, video memes are poised to become a hot ticket for viral success.
6. New and Improved Community Engagement Features
Nobody does it better than Instagram when it comes to discussion starters. Instagram knows how to spark dialogue and develop community, from emoji reactions to interactive story stickers, and this is one edge they won't give up in 2022. So, what can we expect in the coming year? First and foremost, we expect engagement-boosting stickers (such as the Question sticker) to make their way into the Reels chat. We also expect comment answers to become more engaging and participatory, with the option of responding through video or voice note. What's the takeaway? Listen up if you still think of Instagram as a photo-sharing platform. Things have changed drastically.
Instagram is a fully immersive communication platform, and if you want to thrive in 2022, you'll need to roll up your sleeves, stand in front of the red light, and let your personality show. The better your material is, the more dynamic, personable, and engaging it is.
