Business in the time of COVID19: 3 Questions to Ask Yourself Before Outsourcing Your Social Media

In an unprecedented turn of events, COVID19 has turned the entire world upside down in every sense but the literal. All of a sudden, “Stay at home” became the new mantra, and working remotely became the new norm. 

While many companies from varied industries across the globe have already folded amidst the pressure of this insidious pandemic, other businesses have also seen opportunities among the chaos. They have chosen to make necessary changes to their business models and strategies to adapt. 

For example, research conducted on over 130+ agencies’ leaders shows that 80% of the respondents plan to explore, continue, or increase their agencies’ investments in outsourcing. 

With or without the pandemic, outsourcing services such as social media marketing are tough to make. After all, with so many people stuck at home and spending more and more time on the internet, a business’ social media marketing strategy can be either a deal-maker or a major deal-breaker depending on how good (or bad) it is. 

So, should you outsource your social media marketing?

To help you decide, here are a few questions you’ll want to ask yourself first:

Do I have enough time?

Social media marketing goes beyond just scheduling posts. You will also have to answer inquiries as promptly as possible, monitor interactions with your posts, track your brand mentions across platforms, and even try new growth hacks to keep your business updated with the trends. You will have to research or develop new strategies to reel in your target audience and keep them engaged.

Outsourcing to a digital marketing team will give you more time to take care of the other aspects of your business. 

Do I have my content ready, or do I need someone to create it for me? 

Creating your own shareable content is always a plus, but it takes effort and may not always be the most time-effective method. 

Outsourcing these tasks to a group of professionals who understand your brand and know how to market it effectively gives you more freedom and less stress. You can still be the guiding force behind the campaign, but without having to worry about what types of content will keep your audience engaged. 

Is it cost-effective? 

Social media marketing is rarely a one-man show. It usually requires a team with a specific set of skills such as graphic designing, video editing, copywriting/copyediting, e-commerce, and marketing management. 

Signing up with an already established digital marketing team is arguably less expensive than hiring in-house as they would already usually have the workforce with the necessary set of skills.

Other points to consider:

Outsourcing to a digital marketing team to manage your social media accounts will allow you to shift your focus on your core business functions. It also won’t hurt to have a professional team on your corner who can provide you with a much-needed objective third-party view of what your business looks like from the outside, leading to potentially better business decisions. 

Decisions, decisions. 

Even as COVID19 continues to rage, it is imperative to remember that the right strategies can ultimately and will still be able to bring you and your business to the top. To achieve this, however, digital marketing is not just a necessity but also a requirement. 

A reliable digital marketing team will have everything you need to help you steer your business in the right direction, with less effort, less stress, and potentially more return of investment.

We invite you to share your questions or concerns about outsourcing your social media marketing. Please leave your comments below or reach out to us at www.mediajasmin.com. 

Do you want to improve your social media presence but you don’t know how? Feel free to contact us anytime!